What personal information is being collected?
We collect the personal data that you choose to submit to us through the use of the Services and the invitation request on our website. We collect your name, phone number, email, and relationship with your baby. We also collect your baby’s information from the Electronic Medical Record (EMR) system, including baby name, age, gender, medical record number (MRN), and a variety of vital signs and milestones for the purpose of service delivery. We automatically collect your IP address, data about your mobile device such as device type and operating system, and data about your activity in the apps such as the articles you view and features you use. To facilitate automatic collection of data about your device and activity, we store cookies and similar technologies on your device.