How and why do we use personal data?

We use your personal data to: 1) provide the Services to you, 2) personalize the Services by showing you content relevant to your infants’ condition and parenting journey, 3) provide support and troubleshooting, 4) send you email or text communications about the Services, 5) provide security for the Services and obtain analytics about app performance, 6) develop and improve our products and services, 7) conduct clinical and scientific research, and 7) create deidentified data to be used for service improvement, research and development.